In the past, organizations were hesitant to include social media in their marketing strategy because they did not understand how to best use it. Because it was new, companies did not want to spend money on marketing strategies they did not understand. Additionally, newstribune many business owners didn’t use social media personally. A research paper about this topic is important for business owners to gain a better understanding of what makes small businesses successful.
This paper examined the relationship between perceived connectedness and behavioral outcomes, including brand awareness, purchase intentions, and electronic word-of-mouth. It also suggests that future research should develop scales that are germane to social media capabilities. dailybulletin But for now, this paper highlights a number of interesting findings. For example, one study examined the impact of social media on small wine companies. In it, small wineries were able to improve their online reputations by adopting the new marketing strategies.
The use of social media is growing exponentially among consumers, businesses, and non-profit organizations. The proliferation of platforms, the diversity of purposes, and growing expertise in the field have sparked interest among researchers. A research paper on social media marketing focuses on the organisation’s use of social media for communication and community engagement. As these platforms continue to grow, new research questions are emerging and research methods need to be developed to address them. dailybase